Haggling in the souks: a practical guide
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Haggling in the souks: a practical guide

Published on 10 May 2026

Haggling is an art in Marrakech. Here are the 5 golden rules and the traps to avoid.

Rule 1: Divide by 3 (at least)

The price quoted to tourists is often 3-4× the real price. Start at 1/4 of the asking price and work towards 1/3.

Rule 2: Walking away = negotiating

If you're told "no", start to leave. The real price often comes just as you reach the door.

Rule 3: Wait for the 3rd offer

The seller's first offer = too high. The second = still high. The third = now it's starting to get negotiable.

Rule 4: Cash only

Taking out your phone to "work out the exchange rate" mid-negotiation = a position of strength. So is having the exact cash.

Rule 5: Always smile

Don't get angry. For the sellers, it's a game. A smile unlocks the best discounts.

Key phrases in Darija

  • "Bzef" / "Too expensive" → use it at every offer
  • "Akhra ouhda" / "Last offer"
  • "Inshallah" / "God willing" → be wary before promises
  • "Chokrane" / "Thank you"

Classic traps

  • "Real Berber!" → often made in Casablanca
  • "Friend's price" / "special for you" → the standard tourist price
  • A "gift" handed to you "for free" → a scam, say no

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